Achieve better results from corporate and property marketing websites that are built for speed, performance and accessibility. Solutions such as Yardi RentCafe have been developed specifically to meet the needs of residential marketing, including student accommodation. You can easily showcase your communities, engage prospects and turn leads into leases with content-rich designs and easy-to-use features, including interactive floor plans, appointment scheduling and more.
STAND OUT ONLINE
Appeal to prospective residents and customers by improving search engine performance with fast, flexible websites that utilise a progressive web application and a user-friendly mobile experience.
Update your website content with key search terms so you can reach a wider audience. This helps gain a greater chance of getting your properties in front of your target prospects via search engines such as Google or Bing.
ONLINE APPLICATIONS
You need to make the application process simple and easy for people to apply online. With solutions such as Yardi RentCafe, your prospective renters can complete applications on any device for a truly paperless experience.
Once prospects have found your website, they’ll be able to apply in their own time through an online portal. Your prospects can save their applications and log in at any time to continue, check the status of their enquiry and use the account for future applications.
The application form can also be customised, providing complete flexibility. You can decide which questions are mandatory and when specific questions are asked on the prospect’s journey.
MAKE PROSPECTS HAPPY
Create a seamless user experience including tours, applications and leasing. You’ll be able to enable your teams to stay connected with prospects when offline and let them easily book tours while you control timing and frequency.
By adding “tour booking” modules to your website, prospects can self-serve and have complete flexibility over when they view a property. You can set this up as a separate page or as a call-to-action and include special offers to encourage applicants to book tours, such as 10% off the first month’s rent when they book a tour today.
Tour appointments will instantly appear in their calendars with automated communication with confirmed dates and times.
Make sure to include additional information boxes in your forms so prospects can add more information or ask any questions ahead of the tour.
BE TRUE TO YOUR BRAND
Highly configurable platforms are ideal for personalising your website. You’ll be able to easily meet the visual needs and functionality requirements to promote your brand, communities, available units and services.
You can browse a library of customisable themes that include easy-to-use templates and additional visuals that help promote your brand online and through the mobile app.
IMMERSIVE DETAILS
Draw prospects in and encourage them to explore each property with interactive site maps, area maps, amenity details and real-time unit availability.
Videos are a great way to immediately capture interest on your website and provide an overview of your portfolio. You can add photos, videos and 3D tours of each unit and use a floor plan assistant to help searchers find their ideal apartment.
Make sure to include a site plan and a map of the local area so your prospects can see your property’s location and what amenities are nearby.
NUDGE MARKETING
Increase website conversions by nudging site visitors to take the next step. Once you’ve gained the attention of the prospect, entice them with call-to-action prompts aka nudge marketing. It’s a great way to provide information to the right person at the right time – these can be used to push special offers, enquire about rentals or offer an easy way to book tours.
Schedule them to pop up when and where you want so you can test what works for your website. Use your website analytics to find which webpages have the highest traffic so you can push them in front of the right audience.
VIRTUAL FRONT DESK
Make it easy to engage with prospects at any time of the day. Chat, text, call, email and even schedule tours from any page of your website. These ‘virtual front desks’ can also schedule tours or meetings without your team interacting with the prospect. This helps save you time and makes your services available 24/7 to suit your prospects.
STAY FRESH & ON BRAND WITH EASY, ANYTIME UPDATES
Don’t wait – make changes whenever you need to with a built-in website editing tool, self-service SEO dashboard and the ability to add unlimited custom pages. Change colours, update photos and keep content current to stay ahead of the competition.
DISCOVER YARDI RENTCAFE FOR RESIDENTIAL
Yardi RentCafe is a powerful marketing and leasing platform that includes dynamic property websites, smart multichannel marketing tools and innovative SEO and SEM capabilities. Created for residential real estate, including student housing, to help streamline the renter’s digital journey. You can easily fulfil your marketing, leasing and resident services needs with a single connected solution. Use RentCafe to build your marketing website and create content that represents your brand and helps generate leads.